Experience
5 Years
of operation since 2020
We help health and wellness brands grow through SEO, GEO, Google Ads and Web Development — with results that show up in the data, not just in reports.
Founded in 2020 by Alex Pavlenco and Alice Santos, WonderAds was born with a mission to bring more rigorous, honest, and modern marketing to the health and wellness industry. Led operationally and technologically by COO André Pavlenco, we combine technical rigor, AI expertise, and digital innovation to deliver sustainable, long-term growth rather than short-term spikes.
Today, our team of specialists partners with clinics, gyms, and wellness brands across Portugal, the UAE, Australia, Canada, and beyond. By combining SEO, Generative Engine Optimization (GEO), Google Ads, content strategy, and web development, we deliver personalized solutions backed by a strong culture and top global talent ready to tackle custom challenges.
of operation since 2020
clients across multiple countries and continents
64 Google reviews
structured roadmap for every client
Google is no longer just a list of links. AI Overviews, ChatGPT, and Perplexity are increasingly where people get answers before they ever click. We optimise for both — so our clients show up wherever their audience is looking, now and in the future.
Every client gets monthly reporting focused on traffic, rankings, and — where tracking is in place — conversions. We flag problems before they become crises, and we’re honest when something isn’t working.
Google is no longer just a list of links. AI Overviews, ChatGPT, and Perplexity are increasingly where people get answers before they ever click. We optimise for both — so our clients show up wherever their audience is looking, now and in the future.
spent close to a decade at the top of the global marketing industry before co-founding WonderAds. He worked at Adobe and Dentsu — two of the world’s most recognised names in digital marketing — managing global accounts for brands including EasyJet, Deliveroo, Chanel, Santander, and Formula 1.
That experience at scale, across different industries and markets, shapes how WonderAds approaches strategy today: audience-first, data-driven, and built for long-term performance rather than short-term wins. Alex leads the agency’s strategic direction and client growth across all markets.
came to WonderAds from the creator side of the health and wellness industry. As a content creator, model, and media personality across Instagram, TikTok, YouTube, and television, she built a firsthand understanding of how health audiences think, what they trust, and what makes them act — the kind of insight that doesn’t come from analytics dashboards alone.
That audience intelligence is embedded in everything WonderAds produces: the way content is framed, the way messages are tested, and the way campaigns are built to convert. Alice leads the agency’s content strategy and brand partnerships.
leads the operational and technical backbone of WonderAds. With deep expertise in technology, AI, and process design — he brings a level of technical rigour to client engagements that most marketing agencies don’t have access to in-house.
In practice, that means every client roadmap is built on solid infrastructure: tracking that works, implementations that don’t break, and reporting that reflects what’s actually happening in the data. André also leads the agency’s integration of AI into its SEO and GEO workflows — an area where WonderAds has been building real operational knowledge since 2022.
We provide SEO, GEO, Google Ads, content strategy, and web design & development for health and wellness brands. All work is delivered by our in-house team, not outsourced.
We don't promise ranking positions — no legitimate agency can. We don't buy links or use tactics that create short-term gains at the cost of long-term stability. We don't work with clients we can't serve well.
Monthly retainer model. Scope is defined upfront, reported monthly, and reviewed quarterly. A 15% discount is available for upfront annual or full-term payments.
Health and wellness brands are our primary focus — clinics, gyms, wellness brands. We also work with selected brands in education, lifestyle and other sectors. Clients across Portugal and international markets.
We have deep expertise in health and wellness — dental clinics, physiotherapy practices, longevity clinics, gyms and wellness brands. We also work with selected brands in education, lifestyle and other sectors when we know we can deliver meaningful results.
Each retainer is scoped individually based on the audit, but typically includes SEO/GEO/AEO strategy, content production, technical implementation, link building, and monthly reporting. Some clients also include Google Ads, web design and more.
SEO results typically starts become visible between months 3 and 6, depending on the site's starting point, competition, and how quickly content can be approved and published. We set clear milestones in the roadmap so you always know what to expect and when.
Yes. We currently work with clients in Portugal, the UAE, Australia, and Canada. All work is delivered remotely with the same standards as our local clients.
We only work with health and wellness brands, which means we understand YMYL content standards, E-E-A-T requirements, and the regulatory constraints specific to health marketing. That focus compounds with every client — the knowledge we build for one client makes us better for all of them.
No — and any agency that does should be treated with caution. What we guarantee is rigorous work, transparent reporting, and honest communication. We've built a track record we're proud of, and we're happy to share it.
