eCommerce / Info Products
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Do you track & optimise your customer's journey?
Just a basic site or Shopify store
Decent layout with basic offer clarity
Optimized site with A/B testing, strong offer stack
Are you using email or SMS automations?
None
Welcome or abandoned cart sequences only
Email + SMS with segmentation, flows & promotions
Do you use content to drive traffic and conversions?
No content strategy
Rely on ads only
Some influencer/UGC or blog posts
Consistent weekly UGC or value content
Multi-platform organic + paid content engine
Are you running ads (Meta, TikTok, Google, etc.)?
Not yet
Run ads but don’t track performance closely
Profitable, scaled campaigns with clear ROAS targets
How well are your products optimized for organic discovery?
Not optimized at all
Some keywords optimized per product, SEO blog or YouTube traffic supports the store
Strong SEO with inbound strategy & long-form content
Do you have conversion and upsell systems?
None
Use simple one-click upsells at checkout
Multi-step funnel with pre-purchase, post-purchase flows
How do you drive repeat purchases or subscriptions?
No system
Occasional discounts via email or manual retention outreach
Automated flows, loyalty points, subscription models
How well do you track performance?
Not at all
Use Google Analytics or Meta Ads data
Dashboard view with all metrics for daily tracking
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