Let’s be honest for a minute.
You’re still cranking out 1,500-word blog posts every week. You’re researching keywords, writing long intros, and praying for traffic.
But here’s the truth: nobody’s reading them.
At least, not in the numbers that justify the time and energy you’re spending. Especially if you’re in the wellness eCommerce space, where attention has shifted — drastically.
The Harsh Reality: Blogs Aren’t What They Used to Be
A decade ago, blogs were gold. You could rank on Google, educate your customer, and maybe even go viral.
Now?
Your audience is on TikTok, Instagram Reels, and YouTube Shorts. They’re not searching for “10 Benefits of Ashwagandha” — they’re watching 15-second videos that show it.
They want content that’s quick, visual, and emotional. Not essays.
That doesn’t mean your blog is bad. It means the format is wrong for today’s attention span.
Why Wellness eCom Needs a New Strategy
Wellness consumers don’t just want facts — they want to feel something.
They want transformation, identity, and connection. And they want it fast.
When your content lives in a blog nobody clicks, you miss the opportunity to build that connection. You’re producing value… that’s going unseen.
That’s a waste of effort.
The Smarter Play: Repurpose, Don’t Rewrite
The good news? You don’t need to abandon your blog — you just need to repurpose it.
Start with the blog you’ve already written. Then:
- Extract the strongest insight — the one line that hits hard
- Add a hook — something emotionally charged or curiosity-driven
- Turn it visual — film a quick video, show your product, animate the idea
- Break it down into multiple pieces — 1 blog = 3 to 5 short-form videos
Now your content lives where your audience actually is — on TikTok, Reels, Shorts, and social feeds.
What This Looks Like in Action
Let’s say you wrote a blog post titled: “5 Benefits of Cold Plunges”
Instead of letting it rot on your site:
- Create a Reel titled: “Why I Cold Plunge Every Morning (And Why You Should Too)”
- Make a TikTok explaining just one benefit — with you in the tub
- Post a carousel on Instagram breaking down “The Science Behind Cold Plunges”
- Pull a quote from the blog as a visual meme or hook for email
Same message. Better reach.
Stop Writing for an Audience That Isn’t There
The content game has changed. Blogs aren’t dead — but they’re not where attention lives.
If you’re a wellness brand trying to grow, you can’t afford to create in a vacuum. You need distribution, emotion, and speed.
So yes, write the blog. But don’t let it end there.
Turn every post into a video. Make it visual. Make it scroll-stopping.
That’s how you actually reach people.
Want help turning your content into high-converting video?
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