Tired of logos that feel… generic?
You’re not alone.
Everyone’s recycling the same templates, icons, and Canva presets.
But great brands don’t start with drag-and-drop.
They start with clarity.
Here’s how to create a custom logo that tells your story—and actually stands out.
1. Start With the Vibe
Before color, before icons, before software—ask:
- Who are we?
- What’s our tone? Bold? Minimal? Playful? Premium?
- What emotions should this logo evoke?
Your vibe guides everything else.
No clarity = no consistency.
2. Pick the Right Colors
Color isn’t just a visual choice. It’s a psychological one.
- Red = energy, urgency
- Blue = trust, stability
- Green = health, growth
- Black = authority, luxury
Choose a palette that fits your vibe—not just what looks trendy.
3. Choose Typography That Speaks
Fonts have personality.
Is your brand modern and clean? Go sans-serif.
Is it traditional and established? A serif font might fit.
Quirky? Bold script or geometric shapes.
Make sure your font speaks the language of your brand.
4. Sketch It—Rough and Fast
Yes, grab a pen.
Draw rough ideas. Shapes. Layouts. Wordmarks.
Sketching helps you think in form, not just pixels.
You’ll find ideas no template ever gave you.
5. Move to Digital
Once you’ve got a concept, move to tools like:
- Figma (great for precision and feedback)
- Illustrator (for pro-level refinement)
- Canva (if you’re starting lean)
Build clean. Keep alignment tight. Make it feel intentional.
6. Test It at Every Size
Your logo needs to work at 20px and 2000px.
Think favicon, social profile, email header, billboard.
Zoom in. Shrink down.
If it doesn’t hold up, refine.
7. Refine and Simplify
Iconic logos are rarely complex.
Think Apple. Nike. Airbnb.
They’re bold, simple, and instantly recognizable.
Cut the clutter. Keep the core.
Final Word
Templates are fine for speed.
But custom is what builds identity.
Start with who you are.
Build with clarity.
Design with intent.
That’s how you go from generic to iconic.
Follow for more no-fluff brand strategy that actually sticks.
